Strategy has less cool designs to show

It’s pretty difficult to build a sexy portfolio site when you do all that strategy stuff like i do. In some cases projects will follow the strategy work and in concepts, design and features there is a visual visibility of strategy. In most cases content is king: presentations, tables, infographics or recommendations. So … have a look!

Alfa Romeo

Responsible for the national online etat for 2,5 years, a team of 30 people and all projects like websites, microsites, ads, newsletter


Dow Corning Product Launch

Position a new product in a new market, Define the USP and the main benefits, Define profiles an their needs on touchpoints, Analyse the complex buying center, Recommendations for communication activities


Social Media Strategy Fraunhofer Institute

Creating awareness for a solution in energy, Develope a press newsroom and social hub, Initiate social channels with a content plan, Recommendations for communication


Mobility Strategy at Bosch Rexroth

Definition of the scope using international interviews, Business needs and requirements, Creation of customer journeys along touchpoints, Customer insights, Strategy to shift communication  to a mobile level


Fisherman’s Friend

Responsible for the national online etat for 3 years and all projects like the brand websites, microsites, ads


Messe Frankfurt

Position the umbrella brand of the world’s largest trade fair corporation, Brand values, Customer personas and customer needs, Recommend digital communication activities


Gothaer Website

Strategy and user experience for the new website, Wireframes, Supervision design, Easy access to all products and insurances, Making the website more like a tool than a corporate site


Iberogast Social Media Monitoring

Definition of measurable targets, Evaluation of the right monitoring-software, Execution of a two-month monitoring, Analysing the data, calculate statistical results, Recommendations how to act in the social web


Bosch Power Tools Dealer iPad App

Strategic concept for a mobile app for Bosch dealers, Rethink the way to involve dealers, Define use-cases and features, Lead the strategy, Research Consumer Insights through video interviews, Prototyping


ARD Report

Research of media consuming for ARD “Report”, Develop a future concept for TV-journalism, Prototyping


Innovation concept Allianz Digital Products

Customer journeys along the buying decision, Analyse current products and their relevance for social communication, Develop new products and services, Create sketches for future interfaces, Keynote speech to european marketing managers

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Merck Performance Materials

Manage international workshops to define business requirements, Writing the business specifications, Wireframes, Supervision the new design, Prototyping the new corporate website